At Zencal, we have been using the MailerLite system from the very beginning, which in my opinion is one of the best email marketing solutions in the world. Why?
First of all, the UX, which is amazing and makes everything very intuitive. It's very important to me that the tools I use save my time and not consume it on unnecessary clicking around the interface.
Secondly, reliability. Of course, there have been occasional failures over time, but no system can provide 100% uptime.
Third, the price. Considering the possibilities MailerLite gives us, its value for money is satisfactory. In addition, the price list is very transparent and, in my opinion, very fair.
You can use MailerLite in several ways. Among others, to create a landing page for events you organize online. You can also collect signups for your newsletter by embedding a ready-made form on your website. However, if you use Zencal, you can also collect an email list of participants in your meetings.
What's more, you can also place attendees in pre-designed groups in MailerLite, which can be created, for example, by the subject matter in which you conduct meetings. Grouped in this way, you can then encourage people to participate in future meetings or events tailored to the topics they were interested in at the time of the meeting.
Harnessing the potential of an email list that is also properly grouped can give you really surprisingly good results. You probably think that preparing it in such a way is very difficult, but nothing could be further from the truth. To perform the above automation, all you need is an account with MailerLite, Zencal and, for example, Make.com
To perform the integration in this case, we will use Make.com, which allows us to create automations using our own schemes, which we can easily click on.
Prepare everything necessary. In this case, you only need an API key, which you can find in the MailerLite dashboard.
Next, create a new automation scenario in Make. Select "Custom Webhook" as the first step.
Create a new webhook by clicking on the "Custom webhook" button.
After creating it, copy the address to the webhook and paste it in the Zencal panel under Integrations → Webhooks
Save the changes and return to the Make panel. Add another automation step by selecting MailerLite this time.
If you don't have a MailerLite connection ready, click the "Add" button at the very top and in the window you'll see paste the API key you downloaded from the MailerLite panel.
Then select the "Add subscriber to a group" operation. From the list of groups, select the one to which you want to add participants to your meetings.
Enable the automation scenario so that the webhook starts waiting for data from Zencal. The enabled webhook looks like this.
After enabling the scenario, you can go back to Zencal and click the "Test" button to send sample data to Make
The scenario won't work, but don't worry, it just means that everything is going according to plan. In Make, you now have information about the data that Zencal sends to your Webhook. In the next step, you can select the field under which the participant's email address is located.
At this point your automation is fully ready. Each time a participant confirms a meeting in Zencal we will send to your webhook his/her data, and the participant's email address will be added to your selected group.
We have native integration with MailerLite planned on our roadmap. This means that you won't have to use integration tools like Make described above. Instead, you'll simply enable the integrations in the Zencal dashboard, and everything else will happen automatically. Sign up for a free Zencal account today to stay up to date with the new features we offer.
