Zencal University

Connect your HubSpot account

How HubSpot integration works and how to use it

What is HubSpot

HubSpot is an application supporting the processes of inbound marketing, sales, content management, and customer service. The application consists of several modules:

  • Marketing Hub
  • Sales Hub
  • Service Hub
  • CMS Hub
  • Operations Hub

Zencal allows you to integrate with your HubSpot account with one click.

How to integrate

To integrate your HubSpot account, go to the “Integrations” tab in the Zencal. Then click the “Connect” button next to the tile with the HubSpot logo.

You will be redirected to the HubSpot login page. After logging in, you need to grant permissions for the Zencal. Thanks to this, we will be able to add information automatically to your contacts in the HubSpot database.

After granting the permissions, you will be returned to the Zencal. If the tile with the HubSpot logo has a glowing icon, it means that the integration was successful.

You can also disable the integration at any time by clicking the “Disconnect” button.

How the integration works

After the integration is properly enabled when the meeting is confirmed in the Zencal, the meeting information will be added to the contact activity list in HubSpot. We add two events of different types:

  • Meeting – the built-in event type available on the contact card in HubSpot
  • Marketing Event – an event added by Zencal to mark additional information in the history of the contact’s activity

HubSpot + Google/Outlook

For those meetings which will have set meeting place as google meet / Skype / Microsoft Teams, we will automatically create a link to the meeting and put it to the HubSpot.